The strategy ist that to source new wines from the plenty of unique ancient vineyards typical of Italy, rediscovering, with the new technologies of wine-making, the value of the Italian tradition. This philosophy has been the trigger to develop a large range of Southern-Italian wines, especially from Sicily, Apulia, Campania and from other regions like Veneto, Abruzzo and Tuscany, offering them with an elegant style and a modern packaging enabling them to compete with the strong international new world producers, still with modesty but with the consciousness of their quality. Now, these wines are, with great satisfaction, worldwide appreciated.